Privacy Policy

This Privacy Policy governs the manner in which Little Blue Fish collects, uses, maintains and discloses information collected from users (each, a "User") of the www.littlebluefish.online website ("Website"). This privacy policy applies to the Website and all products and services offered by Little Blue Fish.

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our Website, place an order, fill out a form, respond to a survey, subscribe to the newsletter and in connection with other activities, services, features or resources we make available on our Website. Users may be asked for, as appropriate, name and contact details, addresses, and payment details.

Users may, however, visit this Website anonymously. We will collect personal identification information from Users only if they voluntarily provide this information to us. Users can always refuse to supply personal identification information, however it may prevent them from participating in some Website activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Website. Non-personal identification information may include the browser name, location data, IP address, website journey information, cookie tracking, the type of computer and technical information about Users means of connection to our Website, such as the operating system and the Internet service providers utilised and other similar information.

Web browser cookies

This Website may use cookies to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Website may not work as expected.

How we use collected information

Little Blue Fish collects and uses Users personal information for the following purposes:

• To improve customer service: Your information helps us to more effectively respond to your customer service requests and support needs.

• To personalise User experience: We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.

• To improve this Website: We continually strive to improve our Website offerings based on the information and feedback we receive from you.

• To process transactions: We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.

• To administer a content, promotion, survey or other Website feature: To send Users information they agreed to receive about topics we think will be of interest to them.

• To send appropriate periodic emails: The email address Users provide for order processing, will only be used to send them information and updates pertaining to their order. It may also be used to respond to their inquiries, and/or other requests or questions. 

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Website.

Sensitive and private data exchange between the Website and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.

Details of purchases are kept for a minimum of seven years to comply with HMRC requirements.

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. 

Third party websites

Users may find advertising or other content on our Website that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Website. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Website, is subject to that website's own terms and policies.

Lawful bases and data protection rights

Under UK data protection law, we must have a lawful basis for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases and your data protection rights and the exemptions which may apply on the ICO’s website (https://www.ico.org.uk).

If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the contact details towards the bottom of this privacy notice.

Changes to this privacy policy

Little Blue Fish has the discretion to update this privacy policy at any time. When we do, we revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Website, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Website. Your continued use of the Website following the posting of changes to this policy will be deemed your acceptance of those changes.

Getting in touch

If you have any questions about this Privacy Policy, the practices of this Website, or your dealings with this Website, please contact us by email at: sarah@littlebluefish.online.

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details above.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address: 

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated: 3rd July, 2025